HYPER

Digitalism and globalization commentary

Jaguar releases a new film advertising the F-TYPE

Aside from Damian Lewis being the man, we get some gratuitous engine noise coming from that awesome V8, and some great shots of the coupe looking pretty (even when it’s dusty). Not as much motion as I would have liked to see, but pretty good until you get to the blatant advertising portion.

Reminds me of the ads BMW released in a similar fashion years back, advertising their entire product line:

Of course, BMW did eight short films (almost a feature film in length themselves), and some of them took a considerably darker tone than the short Jaguar’s done.

It’s an interesting way to advertise, if a little more expensive. But with people spending more and more time online, it’s well worth the effort. The messaging in BMW’s films is subtle but effective – an attack on the subconscious, it ties BMW’s cars to valiant efforts and acts of heroism – you too can be as awesome as Clive Owen if you buy our cars.

The Jag’s ad is less subtle and probably less effective, but replace Owen with Lewis and you have what Jag is going for.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on April 26, 2013 by and tagged , , , , , , , .
Follow

Get every new post delivered to your Inbox.

Join 239 other followers

%d bloggers like this: