Tweets Get Chipotle To Change Menus To Show Pinto Beans Cooked With Bacon

In other news, pinto beans at Chipotle have bacon in them.

via The Consumerist by Ben Popken on 8/17/11


Both a diehard Chipotle fan and a person who doesn’t eat pork, Seth Porges was surprised to discover recently that the pinto beans he’d been eating for years from there are actually cooked with a little bit of bacon. Within two hours of emailing top execs and tweeting about it, he received a personal phonecall from Steve Ells, CEO of Chipotle.

It seems the general policy is that if the customer orders other meat products along with the pinto beans — Porges usually orders the chicken — the counter staff doesn’t usually tell them that the pinto beans are cooked with bacon.

That’s going to change. Within two hours, Ells called to apologize and said that Porges’s tweets and email had prompted him to order the entire chain to change their in-store menus to reflect that the pinto beans were cooked with bacon.chipotlechange.jpg

Chipotle confirmed the change to Consumerist. “The menu panels have been redesigned to reflect that change, and the plan is to deliver them to restaurants along with other changes to the menu boards over the next several months,” Chris Arnold, Communications Director for Chiptole, told Consumerist.

“Was extremely impressed as Chipotle’s quick and personal response,” Porges told Consumerist. “Just a model of great PR: attend to the problem, apologize, and create a solution.”

“Look forward to eating there lots more in the future,” he added.

Causing Chipotle to Change [Signal To Noise Ratio]

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