[Seth Godin] Shubh Diwali and digital lights:

via Seth's Blog by Seth Godin on 10/25/11


Diwali is a national holiday in many countries around the world. It is a celebration of light and family.

The digital connections we’re now making are a different sort of a light and create a different sort of family. Knowing who is out there, what they need and what they can offer inevitably makes the world smaller, safer and more productive.

On a commercial level, when you know who your customers are, you can stop propositioning strangers and get down to the serious work of satisfying the needs and wants of those you know. A light goes on and you are no longer stumbling in the dark.

The digital light also transforms medicine. Alert readers have heard about the push to swab, to light up the truth of your DNA by swabbing your cheek and registering for a database. Painless and fast. Not merely on behalf of one person, but for everyone.

Bone marrow transplants are misnamed–they should be called bone marrow transfusions, because most of the time, that’s exactly what they are. No organs, no surgery, little discomfort. The most difficult part is registering, the shedding of light, sharing information about yourself.

It’s hard for me to remember how disconnected the world was 25 years ago when I started out on my own. It really was a dark ages–information, people, relationships–finding just about anything was most of the work. The world is lighting up, and just in time.

Happy Diwali.

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