Famous Australian restauranteur Paul Mathis has invented a new symbol that he hopes will replace the word “the” in everyday communications. Written much like the cyrillic letter “Ћ” and pronounced “th,” it’s a typographic ligature of an uppercase T and a lowercase h. “The word ‘and’ is only the fifth-most used word in English,” Mathis tells The Age, ‘and it has its own symbol – the ampersand… isn’t it time we accorded the same respect to ‘the’?”
In the (Ћ?) name of efficiency, I can dig it.
Ridiculous video below: